First order from Nebraska Star Beef, 10lbs boneless rib roast for Christmas dinner. I ordered a roast from a different firm last year, supposedly prime beef. Cooked it perfectly (I do the reverse sear method, low/slow until approx. 115° internal, let it rest, then sear the outside on a cast iron pan on my grill for about 10 minutes. Rest again. Hits a perfect medium rare just about edge to edge.) but was very disappointed with flavor, tenderness, and juiciness. So I was a little gunshy, and this was even more more. Trimmed the fat and cut it down to a 5 lbs roast with three really nice steaks as well. Cooked using the same method as above. Came out wonderfully again. But this time, no worries, not only did it look beautiful, it was wonderfully tasty, tender and juicy. My wife agreed there was no comparison to the beef we had last year. This was what Prime Rib ought to be! Thanks, Nebraska Star Beef, for making our Christmas meal a five star affair!

 12 Oz New York Strip is delicious.

 Organic meat decent price